Shopping centers: Checklist of best practices to maximize the use of Plug'Heur terminals

1. Strategic positioning of the terminals

The optimal placement of the terminals is a decisive factor in stimulating their regular use.

Recommended locations:

• ✅ Main entrances and exits of the mall
• ✅ High-traffic areas (relaxation areas, food courts)
• ✅ Around elevators and escalators
• ✅ Close to interactive information terminals
• ✅ Close to busy shops (cafes, electronics stores, big brands)‍

Locations to avoid:

• ❌ Unfrequented or isolated areas
• ❌ Areas without appropriate signage

💡 Practical advice: Conduct a preliminary observation to identify the places where visitors spontaneously stop to use their phones and install the terminals at these strategic points.

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2. Staff training and involvement

Visitors are more likely to adopt the service when it is mentioned by center staff.

Training actions for teams:

• Explain how terminals work concisely
• Prepare for frequently asked questions
• Encourage recommending service to customers
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Example of suggested wording:

• 📢 “Is your phone running out of battery? You can borrow a portable battery for free from our Plug'Heur terminals available at several locations in the center!”
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3. Visual and digital communication strategy

Physical signage

🖼 Signage elements to be deployed:
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• Directional floor markings
• Kakemonos at strategic points
• Informative suspensions in the main aisles
• Elevator and sanitary displays
• Broadcast on the center's digital screens
• Integration with shopping center plans and guides

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Digital communication

📲 Digital channels to be exploited:

• Social media posts advertising the service
• Stories and short videos on Instagram/Facebook showing usage
• Mentions in the center's newsletters
• Notifications via the center's mobile app if available
• SMS campaigns for existing customer bases

‍‍‍Examples of publications:‍

• Manor
• Rennes Cesson‍
• One Nation Paris
• Manor Switzerland
• Lillenium

4. Development of commercial partnerships

Encourage retailers in the center to actively promote the service.

‍Suggested initiatives:

• Training cashiers to indicate the nearest terminal
• QR codes on cash receipts that link to service information
• Special offers for Plug'Heur battery users
• Targeted promotional partnerships (e.g. exclusive discounts)

5. Continuous analysis and optimization

Monitor usage to improve deployment efficiency.

📊 Indicators to be monitored via the Plug'Heur dashboard:

• Daily borrowing frequency
• Identifying peak usage
• Identifying underused charging stations
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🔄 Improvement process:

• Repositioning the terminals according to usage data
• Adaptation of communication according to affluence
• Launch of awareness-raising campaigns if necessary

If you have any questions, do not hesitate to contact your account manager or support@plugheur.fr