How the ON AIR Fitness club in Clichy improves the members' experience with Plug'Heur
Context: a connected room at the heart of a digital community
Every day, ON AIR Fitness Clichy welcomes a community of demanding athletes who are used to digital tools and modern experiences.
As with the entire ON AIR network, the smartphone is an integral part of the sports session: performance monitoring, music, ON AIR application, training loads...
Jessica Mesme, the club's BtoB & Marketing Manager, confirms this daily reality:
“Gyms are very connected to digital technology and therefore members need their phone. ONAIR currently has an application. We can follow our training, we can follow how many people are in the club.”
A Real Training Companion, The Smartphone Must Remain On and accessible throughout the session.
“The member needs to have his phone on and close to him to do his session. Music is essential during training.”
Challenge: meeting growing charging demands
Before Plug'Heur, the reception desk was constantly requested to recharge phones.
This situation created a double problem:
A significant workload for the team,
A structural impossibility to manage several simultaneous refills.
“The members asked us a lot to charge their phones at the reception. It was a problem, you couldn't have a ton of electronic devices to charge.”
Some rooms used alternative solutions such as fixed charging lockers, but these degraded the experience:
“I knew competitors who offered charging lockers. It was a problem because the member did not have the phone with him.”
For a room as digital as ON AIR Clichy, depriving members of their phone during the session was not possible.
Solution: Plug'Heur, mobile charging designed for athletes
ON AIR Clichy has chosen Plug'Heur to offer its members a Self-service portable battery solution adapted to sports practice.
Borrowing a battery is done in a few seconds, and the user can keep their phone with them throughout their training.
“Plug'Heur allowed us to offer a solution to our members so that they could train while having their phone in charge on them.”
In fact, Jessica highlights her favorite aspect:
“My favorite part is the portable battery to have with us during training.”
The service was perfectly integrated into the club, without increasing the workload of the teams.
Results: a service massively adopted by members
The use exploded in the first weeks.
The club is now one of the biggest users of the network in terms of loans.
“We're on 200 uses per month, so it's huge. And now we have increased again.”
Plug'Heur has become:
One Essential Service for athletes,
One Gesture of Comfort appreciated by members,
One Symbol of Modernity For the club,
And a Lightening tool For the reception, now freed from refill requests.
Conclusion
With Plug'Heur, ON AIR Fitness Clichy has been able to transform a daily irritant into Fluid and Differentiating Digital Experience.
The club meets the real needs of its members while strengthening its image as a modern, connected room focused on the user experience.
Plug'Heur has become an essential training companion and a powerful marketing asset for ON AIR Clichy.
👉 Do you want to offer a more fluid and modern training experience to your members? Contact Plug'Heur to equip your room.
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