1. Strategic positioning of the terminals
A good location is the first key to ensuring the adoption of the service by your visitors.
Recommended locations:
✅ At the reception desk or near the information desk
✅ In waiting areas (lounges, benches, halls)
✅ Near elevators, stairs or vending machines
✅ Close to relaxation or restaurant areas
✅ Next to high-traffic areas (exhibitions, counters, reading room...)
Locations to avoid:
❌ Isolated or unfrequented locations
❌ Spaces without signs
❌ Places reserved for staff or stocks
💡 Observe Visitor Behavior: Where Do They Stop? Where do they use their phones? These points are often the best spots.
2. Mobilize and Train Your Team
A well-informed staff is an essential relay to encourage the use of the service.
Key points to pass on to your teams:
- Simply explain the service: “Free portable battery loan”
- Answer frequently asked questions: duration, compatibility, conditions
- Spontaneously Mention the Service to Visitors Who Seem Concerned
Example sentence to use:
📢 “If your phone is dead, you can borrow a portable battery for free from our Plug'Heur terminal, right here! ”
3. Visually Enhance the Service
Ensure clear signage to make the service visible upon arrival.
🖼 Recommended physical supports:
- Posters or Kakemonos near the terminals
- Directional signage in key areas
- Stickers on the Floor or on the Walls
- Visuals on internal screens (reception terminals etc.)
- Integration into orientation plans or visitor brochures
📲 Digital communication to activate:
- Posts on social media (Facebook, Instagram, LinkedIn...)
- Short videos showing how the service works
- Mention in newsletters or visitor emails
- Integration into your app notifications (if available)
- Announcement on your site or digital home page
- Announcement When Connecting to the Venue's WiFi
Clément ROULIN
Head of Customer Success