How did Aushopping Noyelles multiply its customer data collection by 2 with Plug'Heur?

In Noyelles, come and experience a real shopping experience!

With over 137 shops and restaurants, Aushopping Noyelles is the largest center north of Paris. It is one of the most recognized shopping centers in France thanks to their strong involvement in the shopping experience they offer.

This site recycles nearly 100% of their waste and is a real player in the region.

The NHOOD France Group is its real estate manager with the objective of creating “Better places”.

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“We want to make Noyelles the place where you will feel at home, and for this we are setting up numerous activities throughout the year dedicated to everyone.” Shopping center manager.

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Aushopping Noyelles invests in charging stations for telephones

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Having a very mixed and highly connected population, Aushopping Noyelles is committed to the long term in offering free services to its customers in order to continuously optimize the on-site experience.

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In order to best meet these challenges, the shopping center called on Plug'Heur to recharge its customers' telephone batteries using our self-service external battery solution. Objective: to offer a free recharge service that allows users to continue shopping with the charged phone in their pocket.

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How did Aushopping Noyelles double its data collection with Plug'Heur?

With the installation of x2 charging stations for 24 portable batteries, the service was a great success with shoppers. It was very quickly democratized and today the service has become a must for the most connected to follow the activities offered on site.

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“Thanks to the Plug'Heur solution, the Aushopping center in Noyelles generated +56% of customer data thanks to the opt-in of the refill service.” Arthur Lothaire, CEO of Plug'Heur

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Julien Caron, Communication and Digital Animation Manager, Noyelles Shopping Center

“Thanks to Plug'heur, we offer our visitors the possibility of recharging their smartphone during their shopping session. It is a real service offered to our visitors who can thus continue to have fun in an entertaining place.”

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