Centres commerciaux

How does the Atlantis Shopping Center enrich its service experience?

Presentation of the company

Atlantis Le Centre is a 43,000 m² shopping center in Saint Herblain (7 km from Nantes city center) welcoming more than 15 million people per year. This site has more than 150 shops including 35 catering points.

The challenge

After the air of covid, shopping centers need to constantly reinvent themselves in order to satisfy ever more demanding customers and visitors. Continuing to provide moments and remain a meeting place remains essential today for centers in order to acquire physical traffic.

The solution

In order to boost turnover and meet the different expectations and needs of visitors, Atlantis Le Centre has implemented a service strategy in which Plug'Heur's portable battery solution becomes a must for the years to come. In addition to allowing her customers to charge their smartphone on the go, Alexandra Farci was also looking for a solution that integrated perfectly into the architecture of the Shopping Center and that was completely free for users.

The results

To date, the smartphone charging service has been very successful at the Atlantis shopping center.

With the installation of two terminals of 24 portable batteries personalized in the image of the center, the service accounts for at least 1,000 monthly uses (if not more).

Here are the key figures from the installation in August to December 2022:

  • 7,265 recharged smartphones
  • 2,179 leads collected
  • 93% positive feedback on the solution (1566 respondents)
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