Shopping centers: 3 innovative activities to boost customer engagement with kiosks

1. Partnerships with brands in the center‍

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‍🎯 Purpose: Create a virtuous circle between the use of the Plug'Heur terminal and consumption in the center's stores.

💡 Concept: Set up exclusive discounts or special offers reserved for customers who borrow a Plug'Heur battery. For example:

• 10% discount in some shops/restaurants upon presentation of the battery.
• A free coffee for any purchase in a partner brand.

👉 Concretely: During the first loan, the user automatically receives a SMS with a promo code to be presented in a partner brand (café, restaurant, shop, etc.).

✅ Advantages:

• Double incentive : at the same time to borrow a battery and to be consumed in the center.
• Seamless customer experience thanks to the automated sending of the code directly after borrowing.
• Valorization of partner brands, which benefit from qualified and measurable traffic.
• Easy to communicate via display in the terminal, signage in the center, and social networks.

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2. “Charge & Win” contest

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🎯 Purpose: Create a strong moment to promote the service and increase borrowing over a short period of time.

💡 Concept: For a week or a weekend, each Plug'Heur battery loan gives access to a automatic participation in a draw.

• Possible grants: center gift card, shopping vouchers, connected objects, ecological goodies, etc.
• Variant: QR code on the terminal to validate participation in the game.

📣 Communication:

• Display on the terminal, in the alleys of the center and in the signs.
• Relay on the center's social networks.

✅ Advantages:

• Easy to implement, “gamification” effect.
• Increase the visibility of the service and encourage testing.
• Allows you to retrieve emails for other campaigns (if desired).

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3. Social media competition: “Selfie with the terminal”

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🎯 Purpose: Generate organic visibility and reinforce the virality around the service.

💡 Concept: Visitors are invited to share a creative photo with a Plug'Heur battery on Instagram or Facebook, with a dedicated hashtag (ex: #CentreCommercialX or #PlugHeurCentreX).

• The best photos are selected to win gift cards or other lots.
• Possibility to make a ranking by number of likes, or by an internal jury.‍

‍✅ Advantages:

• Make the terminal shine on public networks.
• Encourages visitors to take ownership of the service
• Create cool visual content for the center and Plug'Heur networks.

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