.svg)
Written by
Clément
Posted on
February 20, 2026
Transform a practical service into a real asset for your members
In your room, the smartphone is everywhere: Spotify playlist, timer, performance monitoring, Instagram stories between two series... Result? The batteries melt like snow in the sun. Plug'Heur perfectly meets this need with its portable battery terminals. But your members still need to see it, understand it and adopt it.
Here is how to make Plug'Heur a reflex in your establishment.
1. The location: everything is played out here
An invisible service is a useless service.
The terminal should be placed where your members pass naturally, several times per session, with clear signage that leaves no doubt about its use.
The winning locations:
- At the reception : mandatory passage area, maximum visibility
- Relaxation area or vending machines : ideal time to think about your battery
- Near the changing rooms or the cardio area : where the telephone is used the most
- Next to connected lockers or water fountains : take advantage of grouping points
Clarity checklist:
- ✅ Signage visible above the terminal
- ✅ Direct message: “Recharge your phone during your session”
- ✅ Simple pictograms (battery + phone + arrow)
- ✅ Maximum 3 illustrated steps
The objective? Let the member cross the terminal without thinking about it, at least 2-3 times per visit, and instantly understand its usefulness.
2. Integrate Plug'Heur into your membership journey
Don't let this service become a detail. Make it a standard.
Plug'Heur should be presented as a real premium service, in the same way as changing rooms or Wi-Fi.
How to make it part of your habits:
When registering:
Integrate it around the room. “And here, if your battery is ever low, you have Plug'Heur, our portable battery service.”
At the reception:
Train your team to offer it naturally: “Need a battery for your session?”
During group lessons:
Coaches can mention this before or after the sessions.
Internal word-of-mouth is incredibly effective. When the whole team is talking about it, it becomes obvious.
3. Communicate everywhere, all the time
Your members look at their phones... when they're almost empty. That's where they have to think about Plug'Heur.
Communication should be omnipresent, but discreet and consistent.
Supports to be used:
In the room:
- Stickers on cardio machines and bikes
- Locker room posters (men and women)
- Internal screens displaying a visual or a short video
- Waiting areas (in front of the courtyards, coaching areas)
In digital:
- Push notification via your club's mobile app
- Instagram/Facebook stories showing a member using the terminal
- Post on your networks with an engaging visual
Inspiring examples:
Tone to adopt:
Simple, practical, modern. No jargon. “More battery? We have the solution.”
4. Make Plug'Heur a differentiating argument
Few rooms really communicate about this type of service. It is your opportunity.
Plug'Heur is much more than a terminal:
- ✅ A modern service that meets a real need
- ✅ Attention paid to the comfort of your members
- ✅ An innovative and connected image
- ✅ A commercial argument for your visits and campaigns
Use it in your external communication materials: website, brochures, social networks, sales arguments for prospects.
The Plug'Heur terminal should not be a gadget, but a reflex.
When your members know that they can charge their phones easily, they have a better time with their session. And a better experience means better retention.
It's up to you to play.
Clément
Rédacteur