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Plug'Heur
July 22, 2026
Phone charging stations at trade shows: maximizing buyer dwell time
A smartphone at 10% battery at a trade show means a buyer leaving the aisles sooner than planned. Discover how smartphone charging stations extend visitor attendance.
January 28, 2026
Charging lockers vs portable batteries: The complete comparison for fitness clubs
Secure lockers such as ChargeBox or portable batteries such as Plug'Heur: a complete comparison of member experience, security, installation, operations and ROI.
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Retail
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Events
September 4, 2026
Comment mesurer le ROI d'un événement B2B : les KPI qui comptent vraiment
Nombre de visiteurs, likes, impressions : ces indicateurs ne disent rien du ROI réel d'un événement B2B. Voici les KPI à suivre selon vos objectifs.
Events
September 4, 2026
Le rétroplanning type d'un salon professionnel de 500 à 2 000 personnes
De M-6 à J+7, découvrez le rétroplanning type d'un salon professionnel de 500 à 2 000 personnes, avec chaque étape clé à ne pas manquer.
Events
September 4, 2026
Comment briefer son agence événementielle sans perdre 3 semaines ?
Un brief mal construit fait perdre des semaines en allers-retours. Voici comment structurer un brief événementiel exploitable dès le premier envoi, avec checklist.
fitness club
September 4, 2026
Ouvrir une deuxième salle de sport : 10 erreurs à ne pas reproduire
Passer d'un club à plusieurs sites ne s'improvise pas. Voici les 10 erreurs les plus fréquentes lors de l'ouverture d'une deuxième salle de sport, et comment les éviter.
fitness club
September 4, 2026
Comment transformer l'accueil de sa salle en levier de fidélisation ?
L'accueil ne se limite pas au premier bonjour. Découvrez comment structurer l'expérience avant, pendant et après la séance pour fidéliser durablement vos adhérents.
fitness club
September 4, 2026
Quels équipements font vraiment la différence au moment de choisir une salle de sport ?
Indispensables, différenciants ou simple confort : tous les équipements d'une salle de sport ne se valent pas. Voici comment prioriser vos investissements.
fitness club
September 4, 2026
Combien coûte réellement un adhérent qui résilie sa salle de sport ?
Un adhérent qui résilie ne coûte pas qu'un abonnement. Découvrez comment calculer le vrai coût d'un churn et pourquoi la rétention doit devenir une priorité budgétaire.
Workspaces
July 27, 2026
Smartphone Charging at the Office: The Small Detail With a Big Impact on Employee Experience
Flex office, hot-desking, remote work: why smartphone charging has become a real employee experience and employer branding issue at the office.
Events
July 22, 2026
Phone charging stations at music festivals: managing the flow of thousands of festival-goers
From mobile Cashless payments and concert video recording to tracking friends and e-tickets, the smartphone is the nerve center of the festival experience.
Events
July 22, 2026
Phone charging stations at trade shows: maximizing buyer dwell time
A smartphone at 10% battery at a trade show means a buyer leaving the aisles sooner than planned. Discover how smartphone charging stations extend visitor attendance.
fitness club
June 12, 2026
Local SEO and fitness: how Google reviews boost your visibility
When a prospect searches for a gym nearby, your position on Google Maps depends on several signals: relevance, proximity, prominence, the quality of your profile, and the consistency of your reviews. Learn how to optimize your Google Business Profile and generate more reviews to improve your local visibility.
fitness club
June 12, 2026
Responding to negative reviews: the 5-step protocol to turn things around
A well-handled negative review can become a real signal of trust for your future members. Learn how to respond methodically, avoid common mistakes, and turn criticism into proof of professionalism for your gym.
fitness club
June 12, 2026
Off-peak hours: turn your empty time slots into revenue
Between 9 a.m. and 4 p.m., your gym may be operating well below its actual capacity. Targeted hourly offers, express classes, corporate partnerships, space rentals, and proactive communication: discover how to turn your off-peak hours into revenue opportunities.
fitness club
May 29, 2026
The 7 KPIs every fitness franchise manager should track each week
Churn rate, attendance, satisfaction, upsells, lead conversion… For a fitness franchise manager, certain metrics must be monitored weekly to maintain control over club performance and take swift action.
fitness club
May 29, 2026
Member experience in franchising: what the network mandates and what you control
Brand identity, tools, processes, communication… The network sets the framework. But on the ground, many details remain in your hands to create a better member experience, boost satisfaction, and build lasting loyalty.
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