Key figures for battery failure on smartphones

‍Intro: why the battery is not perceived as a real subject

In events, gyms or shopping centers, telephone batteries are rarely perceived as a strategic issue at first glance.

However, in the field, teams see it every day: charging requests are frequent. Flatbed phones, visitors looking for a plug, forgotten chargers... the need does exist.

Despite these demands, the battery remains underestimated as a business driver.
Because the majority of visitors who run out of battery say nothing... They leave.

And that is the whole problem.

Battery failure is what we call a silent irritant:

• She is very rarely expressed
• But it has a direct influence on attendance time.
• This generates frustration among visitors and members.
• So it influences the turnover

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Smartphones & battery: some key figures

To date, the smartphone is an everyday tool, including in living areas:

• 80% of French people use their smartphone every day, all places combined.
• 28% of smartphone owners now pay with their smartphone and not with a physical bank card, according to the 2025 Digital Barometer
• 1 out of 2 users say they have already run out of battery while on the move

Below 20%, uses change radically:

• Stopping photos/videos
• Limiting applications
• Early departure

→ The telephone is no longer a secondary tool, it structures the experience on site.

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The silent irritant : invisible behaviors (early departure, limited use)

Contrary to any visible problem in a place (absence of toilets, too long waiting time,...), the low battery does not generate any direct visible signal.

However, the behaviors observed are clear:

• Early departure without explanation
• Fewer interactions
• Renunciation of certain activities on site
• Stress that degrades the overall visitor experience

→ The visitor is not complaining, he is simply shortening his presence

Impacts by sector :

Sports halls: shortened sessions

The smartphone is at the heart of the sports experience:

• music
• performance monitoring applications
• Scan of a badge to enter/leave the establishment
• Buying drinks at the vending machine

When the battery runs low:

• The session is shortened
• The time spent in the gym is decreasing
• the perceived experience is less qualitative

→ Less time on site = less commitment and loyalty.

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Events: earlier departure, less commitment

At a trade show, a festival or a professional event, the smartphone is essential:

• Scan a badge
• consult the program
• take photos
• take notes
• Networker

A low battery leads to:

• an earlier departure than expected
• fewer stands visited
• fewer interactions with brands
• fewer interactions with exhibitors
• a stress of not being able to use the living room properly
  
  

The result: a decrease in the perceived value of the event, for the visitor as well as for the exhibitors.

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Shopping centers: a shortened visit, an average basket impacted

The smartphone directly influences the buying process:

• Pay with the phone
• consultation of opinions
• geolocation of shops
• photos, messages, social networks

When the battery becomes critical:

• The visit is shortened
• some purchases are postponed (or abandoned)
• The average basket is decreasing

→ Less time spent = fewer buying opportunities.

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Conclusion: mobile charging as a lever for time spent and experience

Battery failure is not a simple technical detail: it is an invisible obstacle to the time spent on site, commitment, and turnover.

Install portable battery terminals may be an ideal solution, it is not a gimmick, nor a marketing “plus”.

It is a customer experience driver that acts directly on the length of presence, satisfaction and turnover generated by a visitor.