Context: a shopping center focused on the shopping experience
Located near Disneyland Paris, the Val d'Europe Shopping Center is an essential shopping destination in Île-de-France.
Recognized for its high standards in terms of shopping experience, the center is constantly looking for enrich its service offer in order to strengthen the satisfaction and loyalty of its visitors.
“The aim is of course to offer differentiating services to offer the best shopping experience to our visitors.” — Baptiste Chesnel, Marketing Project Manager, Val d'Europe
The loyalty program Val d'Europe & Me plays a key role in this strategy. It brings together a committed community of regular visitors, to which the center wishes to offer exclusive advantages.
Challenge: promote the loyalty program with a useful and innovative service
Before Plug'Heur, the center faced a simple observation: many visitors were looking to Recharge their smartphone during their shopping session.
This situation created frustration, but also a innovation opportunity.
Val d'Europe wanted to transform this daily need into an exclusive advantage, reserved for its most loyal members.
Solution: Plug'Heur, a differentiating service integrated into the loyalty program
To meet this expectation, Val d'Europe has chosen Plug'Heur, a self-service portable battery solution that allows visitors to easily borrow an external battery while continuing to shop.
The service was integrated directly into the loyalty program, only available to members.
“It is a service that is integrated into our loyalty program. Val d'Europe & Me and that contributes to making it more and more exclusive and to strengthening the attractiveness of our loyal community.”
Results: increased loyalty and a modernized experience
Since the deployment of Plug'Heur, the service has become a real driver of commitment and image for the shopping center.
And success was not long in coming. Faced with growing demand, the center has increased its number of terminals:
“We went from 3 to 5 terminals because the demand was so high.”
The benefits are multiple:
- Significant increase in enrollments to the loyalty program,
- Fast adoption of the service by regular visitors,
- Valorization of the image from the center,
- Complete autonomy without increasing the burden on the teams on site.
“Integrating the Plug'Heur solution into our loyalty program is a major asset. 91% of external battery users join the loyalty program.”
Users adopted the service naturally, and Plug'Heur became a reflex for regular visitors, while generating a positive impact on the loyalty program.
Customer feedback: a more qualitative and rewarding shopping experience
Beyond the numbers, it's the Visitor perception which testifies to the success of the solution.
Customers appreciate the convenience and availability of the service, which reinforces the feeling of comfort and consideration in their shopping journey.
The center's teams see real added value, both operationally and in terms of customer satisfaction.
“The service is good. The user journey is quite simple, so we are very happy and that's also why we want to perpetuate this service and continue to improve it.”
The presence of Plug'Heur also contributes to reinforce the innovative image of the shopping center, in line with the expectations of a connected and demanding clientele.
Conclusion
By integrating Plug'Heur into its loyalty program, Val d'Europe Did you know transform a simple need into an exclusive and engaging experience.
The service perfectly illustrates the center's desire to combine innovation, comfort and loyalty.
The result: a more attractive loyalty program, a smoother shopping experience, and a brand that is even more connected to its community.
👉 Are you looking for differentiating services to improve the shopping experience of your feed? Contact Plug'Heur for your shopping center.
.svg)
