7 concrete examples of hot customer satisfaction surveys

In a world where attention is fragmented and visitor expectations are changing, the most effective marketing departments are the ones that really listen.
But not just any way.

At Plug'Heur, we have set up a unique system to collect Hot customer feedback, when their feelings are still fresh.
Concretely, at the end of each battery loan on a Plug'Heur terminal, the user is automatically redirected to a ultra-short satisfaction survey, customized by our customers.

The results are then available in real time in a dashboard with dynamic graphs and CSV export — to cross-reference the answers with your internal data.

Here it is 7 examples of customers who used this device to pose ultra-targeted questions... and obtained insights with high strategic potential.

1. Atlantis Le Centre — Know the real demographic profile of its visitors

Question asked: What age group do you belong to?
Result: 77% of visitors said they were between 18 and 27 years old.

What it reveals:

The center wanted to address a large and family audience. But the data shows a Strong focus on Gen Z and young workers.

Recommended actions:

• Create more dynamic content on TikTok & Instagram.
  
• Highlight brands, services or experiences targeting this generation (co-living, sneakers, pop-up food).
  
• Adapt the tone of communication and entertainment.

2. Saint Martial (Limoges) — Understanding preferred content formats

Question asked: Do you prefer blog posts or short videos?
Result: 48% preferred Instagram videos (Reels/Stories format).

What it reveals:

The center's editorial teams focused heavily on web news. But visitors want video snack content that is short, vertical and immersive.

Recommended actions:

• Reallocate the blog budget to the creation of vertical videos.
  
• Create series such as “1 minute in the center” or “Today's tips”.
  
• Optimize email campaigns with links to Reels.
  

3. E.Leclerc Pau — Identifying transport modes

Question asked: What is your means of transport to get to the center?
Result: 63% came by bus.

What it reveals:

The center is a pedestrian or soft mobility hub, which can direct investments outside of parking towards the customer experience on foot.

Recommended actions:

• Create partnerships with the bus network for discounts or shuttles.
  
• Install pedestrian plans, shelters, pleasant waiting areas.
  
• Think of a mobility information corner in the gallery.
  
  

4. Blagnac — Understanding unanticipated buying behaviors

Question asked: Are you planning on making a purchase by coming here today?
Result: 32% of visitors came with no intention of buying.

What it reveals:

An important part of the traffic is unintentional but activatable.

Recommended actions:

• Strengthen “inspirational” signage and discovery areas.
  
• Set up activities or contests to capture the attention of strollers.
  
• Analyze the flows of these profiles to optimize strategic locations.
  
  

5. Rive Gauche — Targeting a student audience

Question asked: Are you currently a student?
Result: 76% answered yes.

What it reveals:

The majority of visitors are still in higher education: These are prescribers to be retained right now.

Recommended actions:

• Launch a special student loyalty program.
  
• Organize “campus inside” events or afterworks.
  
• Communicate on local university networks or through ambassadors.
  
  

6. Les Quatre Chemins — Measuring the impact of the Plug'Heur service

Question asked: Did the battery service make you want to stay longer?
Result: 67% say yes.

What it reveals:

The mobile recharge service is not only useful: it Concretely increases visit time, so The probability of buying.

Recommended actions:

• Valuing this service in communication: “Stay longer, enjoy more.”
  
• Install bollards in areas with low retention to extend routes.
  
• Suggest to brands to sponsor or link their offers to the service.
  

7. Lille Airport — Optimizing the catering offer

Question asked: What type of catering would you like to find on site?
Result: Visitors love healthy poke/sushi options.

What it reveals:

The catering mix did not entirely meet the expectations of modern passengers, who were often worried about their food on the go.

Recommended actions:

• Integrate a healthy nomad offer in the waiting area or before control.
  
• Work on customer journeys to facilitate quick access to requested products.
  
• Highlight these offers in the flight info screens or newsletters.
  

What does the Plug'Heur system allow

Our customers can:

• customise their questions and answers according to their challenges,
  
• Launch a campaign in a few clicks (from their customer area),
  
• Analyze responses in real time, in the form of graphs,
  
• Export data to CSV to cross-reference them with their marketing or CRM tools.
  
  

Each end of borrowing a drum triggers an opportunity to listen: it is The perfect time to collect on-the-spot feedback, natural, fast... and highly qualified.