Plug'Heur settles in Portugal: a first installation in the VIP boxes of Estrela Amadora

A first in Portugal: Plug'Heur, a French startup specializing in self-service mobile charging, is setting up in Lisbon by equipping the VIP boxes of Ligue 1 club Estrela Amadora.

A reinvented VIP experience

The smartphone has become essential in the daily lives of fans, sponsors and guests. Filming a goal live, sharing a moment on social networks, paying without contact or staying reachable for business... everything depends on the battery.

Thanks to the Plug'Heur terminals now available in the Estrela Amadora VIP boxes, there is no need to fear a battery failure in the middle of a match. Each guest can borrow a portable battery in seconds and continue to enjoy the show, without any constraints.

This innovation places comfort, connectivity and the premium experience at the heart of sports hospitality.

L'Estrela Amadora, pioneer of innovation in Portugal

By equipping itself with Plug'Heur stations, Estrela Amadora becomes the first Portuguese Ligue 1 club to offer this exclusive service. VIP lodges, already designed as spaces for networking, prestige and conviviality, are taking a new step forward by integrating connectivity as a standard.

A club spokesperson summarizes:

“The Estrela Amadora VIP boxes were designed to offer much more than a match. With Plug'Heur, we guarantee our guests infallible connectivity, a symbol of comfort and innovation.”

A key step for Plug'Heur in Europe

Present in France, Spain, Switzerland and Belgium, Plug'Heur is taking a new strategic step with its establishment in Portugal.

This launch is a continuation of a major operation carried out in May 2025: the equipment of 17 VIP boxes from a major German club during one of the most prestigious European competitions. A resounding success that confirmed Plug'Heur's role as an innovative partner in the field of sports hospitality.

For Arthur, CEO of Plug'Heur :

“Starting our Portuguese adventure in Lisbon, with a historic club like Estrela Amadora, is a strong signal. We want the stadium experience to be as memorable as the match itself.”

And Roberto Junior, Country Manager of Plug'Heur in Portugal, adds:

“For us, this installation proves that sport, hospitality and innovation go hand in hand.”

Plug'Heur key figures

• More than 400 stations already installed in Europe
• More than 1.5 million active users yearly
• Unlocking a battery in less than 20 seconds

Conclusion: connecting sports emotions

With this first in Portugal, Plug'Heur confirms its ambition: to become the connected reflex of fans, partners and sports clubs. L'Estrela Amadora paves the way for a new era where sport, innovation and high-end hospitality move forward hand in hand.