How France Digitale boosts the networking of its events with Plug'Heur

Context: a connected and demanding technological event

The FDday, organized by France Digitale, is one of the biggest tech and startup events in Europe. Each year, thousands of participants (entrepreneurs, investors, managers) meet for an intense day of meetings, conferences and exchanges.

In this 100% connected context, the smartphone has become The central tool of the participant experience.

“The smartphone is the most used tool, it is essential for our participants.”

For FDDay, France Digitale deployed a dedicated application allowing participants to manage their appointments, follow the program and interact with others.

“We have an application to make appointments, to follow the program, to connect with other participants.”

The team wanted to offer a smooth and unconstrained experience, by eliminating a well-known irritant of major events: The battery failure.

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Challenge: offer a fluid and connected experience, without constraints

On an event as digital as FDDay, the telephone battery is a key element in the success of the day.

Participants continuously use their smartphones to consult the program, join conferences, plan meetings or even share their moments on networks.

“Even if we are a physical event where people meet each other and exchanges are created, the telephone is super useful to fully experience the enhanced experience of the event.”

The challenge of France Digitale: allow participants to stay connected from morning to night, without wasting time looking for a plug or getting stuck while charging.

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Solution: a personalized and fluid Plug'Heur charging point

To meet this need, France Digitale has chosen Plug'Heur in order to equip FDDay 2025 with a self-service charging point branded in the image of the event.

In total, 4 Plug'Heur terminals have been installed, offering up to 96 portable batteries unlockable, accompanied by a custom backdrop in the colors of FDDay, to reinforce the visibility of the brand.

“The participants are highly autonomous at the charging stations so that they can enjoy their day without being stuck at an outlet. Plug'Heur really allows them to enjoy all the sequences without being stuck on a charge for 30 minutes and missing a conference or an appointment.”

The installation was simple, fast and perfectly integrated into the event system, without mobilizing France Digitale's technical or logistical teams.

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Results: a connected experience and strengthened networking

The Plug'Heur space quickly became an essential crossing point from FDDay.

Participants stopped there to get a battery, extend their connected day and chat over coffee or an impromptu meeting.

“Plug'Heur is an activation that makes sense for the participants and for France Digitale.”

In addition to the service provided, Plug'Heur made it possible to boost the visibility of the France Digitale brand about the event, while facilitating networking thanks to a useful service, and easy to use.

“Today, this type of service is a must in event planning.”

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Conclusion: To provide service is to make an impression

By integrating Plug'Heur in the heart of FDDay 2025, France Digitale was able to offer its participants an enhanced experience, both connected and fluid.

This partnership has transformed an essential need, charging your phone, into image and comfort lever.

To provide service is to make an impression: Plug'Heur is thus an essential activation in professional events, where every detail counts to create a memorable and connected experience.

Bonus for event organizers: a remarketing opportunity

Beyond the participant experience, Plug'Heur offers a innovative remarketing opportunity for event organizers.

Charging space can be personalized and sponsored By a partner or advertiser, thus creating a high added value visibility support And a additional source of income.

A useful service for participants, a visible and engaging activation for brands:

Plug'Heur transforms a charging point into a space that generates interactions.

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👉 Do you want to offer your participants a more fluid, connected and unconstrained event experience? Contact Plug'Heur for your next event.