Mobile advertising media as experiential marketing tools

Experiential marketing is anything that focuses on creating memorable experiences for consumers. To effectively implement experiential marketing strategies, a variety of tools can be used.

Among them, portable stands, drop down banners, mobile displays, advertising vehicles, and many others can play an important role in such strategies.

As you will have understood, it is about creating engaging experiences for your professional employees, instead of simply offering classic advertising messages.

Let's see together how to best use mobile advertising media to get the most out of them!

Mobile advertising media: what are they?

The “mobile advertising medium” is a mobile marketing communication medium designed to be easily moved from one location to another.

This type of support is used to promote brands, products but also events. The major advantage of such tools is that they offer dynamic visibility and the possibility of reaching a wider audience.

In the same way, these mobile advertising media are very flexible and adapt to different environments. They also allow advertisers to maximize their visibility by moving strategically to reach their target audience where they are: for each event its own mobile advertising solution!

These materials are often used as part of promotional campaigns or live events.

The various mobile advertising media

There are several mobile advertising solutions, each tailored to specific needs and offering different benefits in terms of reach, mobility, and impact.

For example, here are some of the many possible solutions:

• Scrolling banners : easy to use and easy to move, they are deployed to catch the eye in busy places. Visible from afar and inexpensive, they draw attention to a specific product or stand, at a lower cost!

• Mobile kiosks : these are autonomous structures that can be moved to create points of interaction with visitors. They are used for product demonstrations most of the time.

• Advertising vehicles : cars, trucks, bicycles or others, specially decorated with advertising messages, can circulate in specific areas to capture the attention of an audience or be parked in strategic locations.

• Portable stands : these are lightweight and demountable structures used at events, fairs, exhibitions or exhibitions. They offer instant visibility and can be customized to highlight products or services.

• Mobile video screens : this name refers to video screens mounted on trolleys or mobile supports to display dynamic advertising messages. They are often used in places with high traffic.

• Advertising items : personalized promotional items, also called “goodies”, make an impression at a very low cost. It can be any object depending on the commercial objective of the company or its sector of activity: notepads, pens, keychains, card holders, diaries,... Objects that customers or partners will use on a daily basis, carrying the name of your company everywhere with them. An advertisement that multiplies over time!

While this list is not complete, keep in mind that each mobile advertising solution has its own advantages depending on the objectives of the advertising campaign, the available budget and the target audience.

Memorable experiences for participants

Mobile advertising materials are key elements in creating memorable experiences at events. Indeed, they develop different aspects of communication, boost relationships between employees and create lasting memories.

Interactive, these supports make it possible to transform guests into participants. To do this, it is in particular possible to integrate sensory experiences into these supports with, for example, the distribution of specific scents or product tastings at mobile kiosks.

These supports also make it possible to generate interest with live animations, fun or creative workshops, but also photobooths, while offering a great possibility of customization.

In addition to bringing a “plus” to the event, mobile advertising media are a gold mine for generating social engagement. While collaborative activities provide animation, discussion areas are created and relationships are strengthened.

The memorability of the event and the impact of the company are assured!

Emerging solutions: discovering Plug'Heur!

While there are various solutions to make a difference at your events, there are options to consider very carefully, both for their innovative side and for the benefits they generate.

Among them, Plug'Heur, our charging stations in the colors of your company. In a few simple steps, your event attendees can charge their mobile phones.

For that, it's a real piece of cake:

1. Scan the terminal's QR code
2. Follow the few instructions
3. Take the portable battery that unlocks
4. Recharge the mobile thanks to the three integrated cables

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Plug'Heur is an intelligent solution that also makes it possible to analyze the performance of the terminal in real time thanks to a connected interface.

In addition, the statistics are downloadable: an ingenious idea so that all members of the same team can observe the impact of these terminals during events.

In summary, there is no shortage of ways to take your marketing strategy to the next level! To benefit from the best advice, opt for the solution that suits you and obtain the results you deserve, a organizer of professional events like Carmin is an indispensable interlocutor.

Indeed, who better than an event agency to help you identify the most suitable options for your structure? There is bound to be a solution to highlight you and stand out on the market: an impacting solution for a memorable event!