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VS charging racks Portable battery terminals for telephones

Written by

Emile

Published on

January 5, 2024

http://www.plugheur.com/articles-de-blog/casiers-de-recharge-vs-bornes-de-batteries-portables-pour-telephones

Phone charging lockers do not allow smartphone mobility.

Phone charging lockers are practical, secure devices that provide a safe space for charging smartphones. However, one of the major drawbacks of these lockers is that they restrict users' mobility during the charging process.

When a smartphone is placed in a charging locker, it becomes inaccessible until the charging process is complete. This means that the user cannot use the phone during this time, which can be restrictive in certain situations. For example, in a work environment where communication is essential, charging lockers can restrict the connectivity of visitors and customers, preventing them from quickly accessing their phones to answer important calls or messages.

Telephone charging rack

Telephone charging stations do not collect customer data.

Phone charging lockers, while they may offer convenience for users when it comes to recharging, have a major drawback when it comes to collecting customer data in-store. Data collection has become essential for retailers seeking to maintain contact with their customers and attract consumers to their stores, particularly through "drive-to-store" strategies.

The "drive-to-store" strategy is a marketing approach used by retailers to encourage consumers to physically visit stores. Customer data collection plays a central role in this strategy, enabling consumers to be targeted with special offers, coupons or exclusive promotions. Without this data, it becomes more complex to attract customers to physical stores and measure the effectiveness of the actions undertaken.

Plug'Heur installs portable battery terminals that offer mobility to users and customer data to retailers.

Plug'Heur is a solution of self-service portable battery terminals installed in shopping centers, supermarkets and specialty stores to recharge the smartphones of customers and visitors. Plug'Heur's smartphone charging stations are easy to use, secure and compatible with all types of smartphone.

Today, Plug'Heur is the only company in France to collect customer data (opt-in, surveys) in a service-oriented way, thanks to nomadic recharging.

Specializing in physical retail (shopping centers, retailers and mass distribution), Plug'Heur's offering meets the sector's strong need for digitalization (mobile application, e-catalog, digital experience, mobile payment, etc.), which is primarily driven by their customers' smartphones.

Today, the Plug'Heur solution is installed in some of the biggest retailers in France, Belgium, Switzerland and Spain: E.Leclerc, Cultura, Boulanger, Klepierre, Nhood, etc.

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